What is Expression?

Expression is an integrated Web Management Framework (WMF) and Content Management System (CMS) created by Backbone Technology. Simply put, it was developed to be a solution to our largest challenge: How to provide web-based solutions, great value and service, as well as provide our multiple clients with unlimited control. Our belief has always been that if we can successfully address our own challenges online, we can do the same for you.

Smart Content Management

Expression is the smart, easy, and affordable way to manage web content. It is the CMS that helps you do more by keeping your content current, your brand consistent, and your costs down. Expression does it all quickly and easily. Perfectly scalable, Expression fits every website, every e-store, every web-based application, and every budget. In the world of content management, Expression is without comparison.

Simplicity Without Compromise

Expression’s user interface gives non-technical users confident control in the content management process, while its advanced functionality impresses even the most experienced web developers. Creating in Expression is like working with building blocks. It is as simple or as deep as you need it to be.

Power In Your Hands

The power of Expression is in its smart separation of data, design, and display. Gone are the days of static websites and the need to code it all. Expression simply works smarter. Websites become agile, flexible, and scalable – regardless of their size or complexity.

Every Business Needs Expression

Every business is now faced with the strategic decision of how best to manage web content. The e-smart business knows the value of a website that is content-rich, up-to-date, and has a consistent look and feel. The right solution not only makes a good website possible, it also makes the most of business assets and saves time and money.