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Expression is an integrated Web Management Framework (WMF) and Content Management System (CMS) created by Backbone Technology. Simply put, it was developed to be a solution to our largest challenge: How to provide web-based solutions, great value and service, as well as provide our multiple clients with unlimited control. Our belief has always been that if we can successfully address our own challenges online, we can do the same for you.

Our own platform is the smart, easy, and affordable way to manage web content. It is the CMS that helps you do more by keeping your content current, your brand consistent, and your costs down. Expression does it all quickly and easily. Perfectly scalable, Expression fits every website, every e-store, every web-based application, and every budget. In the world of content management, Expression is without comparison. Expression is extremely simple to use at the Content Management level, but is robust and powerful enough to engage developers of all levels by providing web services directly to the entire Expression core.

The entire Expression framework can be delivered as a true Web Service. It can be bundled with multiple levels of functionality and complexity and can be tailored to fit any budget, with basic configurations delivering more power and control over network and site management than even the top tier providers offering competing solutions.

Expression is available, regardless of the configuration, as an open architecture Web Service. Leading the way in this revolutionary technology, any part of Expression may be securely accessed by external applications and development environments, making it the only CMS capable of delivering your information seamlessly wherever it is required. Similarly, external applications can communicate back and automatically update and keep Expression’s data current and synchronized with disparate company data.