Tcherassi

> Client:

Silvia Tcherassi is considered one of the most creative, innovative and versatile personalities in the world of fashion today. She explains “Fashion and hospitality are both businesses totally committed to the creation of new experiences and new sensations; trying to awaken the inner senses of each person, whether through a new style of clothes or a perfect stay in a beautiful environment.”

> Solution:

Backbone's job was to transform the flash structure into html/javascript using expression. The result was awesome for the company because it allowed them to benefit from Search Engine Optimization and allowed them to reduce loading time of the images while still having the same visual effects.