Jim Pattison Lease
Web Development
> The Client:
A proud member of the Jim Pattison Group, Jim Pattison Lease is Canada’s leader in customized fleet management.
> The Challenge:
Jim Pattison lease needed to update its corporate branding and reinvent how the company connects with its clients. They turned to Backbone to develop an online identity that would set the precedent for a complete transformation of their marketing and branding.
> The Solution:
We took JPL's existing brand and brought it into the 21st century with a sleek and timeless design that retained the underlying intent, tone and business philosophy behind the original brand. We then took it to the next level by overhauling the JimPattisonLease.com website with a dynamic user experience that puts the important information at the users' fingertips.
> The Result:
The site is now a powerful lead-generation tool thanks to its Quick Fleet Assessment web forms and its compelling calls-to-action. The brand that we developed has since gone on to impress on the form and look and feel of the rest of JPL's print marketing, staff portal, and internal presentations.
A proud member of the Jim Pattison Group, Jim Pattison Lease is Canada’s leader in customized fleet management.
> The Challenge:
Jim Pattison lease needed to update its corporate branding and reinvent how the company connects with its clients. They turned to Backbone to develop an online identity that would set the precedent for a complete transformation of their marketing and branding.
> The Solution:
We took JPL's existing brand and brought it into the 21st century with a sleek and timeless design that retained the underlying intent, tone and business philosophy behind the original brand. We then took it to the next level by overhauling the JimPattisonLease.com website with a dynamic user experience that puts the important information at the users' fingertips.
> The Result:
The site is now a powerful lead-generation tool thanks to its Quick Fleet Assessment web forms and its compelling calls-to-action. The brand that we developed has since gone on to impress on the form and look and feel of the rest of JPL's print marketing, staff portal, and internal presentations.
