Lenspen
Web Design / Development
> The Client:
Lenspen provides a wide range of products for removing fingerprints from lenses, scopes, and screens. Lenspen's products are distributed and sold worldwide.
> The Challenge:
Lenspen's existing e-commerce website needed a facelift and a new approach to its online marketing strategy. The content of the current site needed to be adapted into a completely new site map, fresh store architecture, and a whole new look – without interrupting day-to-day business.
> The Solution:
We did a full rebrand of the website and revisited the site's overall information architecture and user experience. Because the site was already an Expression site, we were able to retain the user database, inventory, and transaction history. When it came time to launching the new site, it was a simple flip of the switch.
> The Result:
The new Lenspen website has been a big hit amongst its existing customers thanks to an improved shopping experience and a compelling aesthetic. Our "re-skin" process also allowed Lenspen to maintain and improve its Google ranking so that they are constantly being found by new markets.
Lenspen provides a wide range of products for removing fingerprints from lenses, scopes, and screens. Lenspen's products are distributed and sold worldwide.
> The Challenge:
Lenspen's existing e-commerce website needed a facelift and a new approach to its online marketing strategy. The content of the current site needed to be adapted into a completely new site map, fresh store architecture, and a whole new look – without interrupting day-to-day business.
> The Solution:
We did a full rebrand of the website and revisited the site's overall information architecture and user experience. Because the site was already an Expression site, we were able to retain the user database, inventory, and transaction history. When it came time to launching the new site, it was a simple flip of the switch.
> The Result:
The new Lenspen website has been a big hit amongst its existing customers thanks to an improved shopping experience and a compelling aesthetic. Our "re-skin" process also allowed Lenspen to maintain and improve its Google ranking so that they are constantly being found by new markets.
