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About the Project

What Bodytech wanted from their site was to have a flexible platform on which they could have full control over the content added so that everything published complimented the sports activities and interests of their members, but was also easy navigate through to gain information on venues, class schedules or special events. 

Bodytech also wanted to create a registration platform for races where athletes could find out information and register for upcoming races.

Project Development

A platform was developed with the main goal that the Bodytech team could manage and categorize content based on interests in order to strengthen the relationship with their members. 

We also created portfolios for all of the different headquarters available to their affliates to better improve their customer experience.

In addition, mini-sites were developed for each of the locations that are editable by that location so the information shown for class schedules and services is always up-to-date. 

The SEO strategy works in a way that their platform facilitates the process of content loading and strengthens the page SEO. This relys on keywords according to location from both blog content and the minisites.

Lastly,  we created a registration platform for races where athletes (affliated or not) could register for upcoming races and events as well as check back after the race for updated images and stats.

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Outcome

200,000 visitors every month
140,000 registered users
88,000 blog readers every month
Each visitor spends an average of 2.5 minutes on the page

Vancouver

Bogota

Athens

Backbone Canada

55 East 7th Ave Vancouver, BC M-F 10am-6pm PST info@backbonetechnology.com (+1) 604.713.8560

Backbone Canada

55 East 7th Ave Vancouver, BC
M-F 10am-6pm PST

info@backbonetechnology.com

(+1) 604.713.8560
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Backbone Latam

Cra 9 # 77-67 Oficina 804 M - F 9:00 a.m - 7:00 p.m hola@backbonetecknology.com (+571) 7424247

Backbone Latam

Cra 9 # 77-67, Oficina 804
M - F 9:00 a.m - 7:00 p.m

hola@backbonetecknology.com

(+571) 7424247
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Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens M-F 10am-6pm PST athens@backbonetechnology.com (+30) 210.680.3380

Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens
M-F 10am-6pm PST

athens@backbonetechnology.com

(+30) 210 680 3380

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