Eydap

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About the project

As EYDAP  began investing in scaling the call center to better service their customer base, it was evident they needed to rethink how they engaged with an aggressively growing customer segment - the younger population.  These customers had new expectations on how to engage with a brand and what defines customer service. 

THE APPLICATION

The solution was “EydApp”, a mobile application through which customers could:

  1. Easily report a problem by taking a photo of the issue, track their location and get notified once the issue was resolved.
  2. See and pay their latest bill.
  3. Learn about scheduled works and planned improvements in real-time.

 

Project development

The EYDAP mobile application would deliver information that was personalized and relevant to the customer. By partnering with Backbone, EYDAP was poised to launch a powerful, easy-to-use brand utility and thereby tactfully influenced how the brand is perceived by the general public.

Backbone recognized the importance of communicating the added value of EydApp in order to successfully convert an experimental user to a long term user. As such, alongside the promotional website, Backbone developed a slick motion design video that showcased the features and functionality of the application, as well as demonstrated how customers would use the application in their daily lives, delivering meaningful interaction with EYDAP.

Motion design video

Promoting the app

To build awareness and boost adoption of EydApp, Backbone launch a promotional website to launch the application and educate customers on the features and capabilities. A scroll-down storytelling approach was leveraged into the user experience, and the application was showcased in real-life situations that customers could relate to.

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Outcome

Backbone played a integral role in helping EYDAP transition into the digital era. The development of compelling digital assets combined with Backbone’s out-of-the-box thought process helped EYDAP achieve substantial goals, such as effectively serving an evolving customer base as well as advance EYDAP brand perception.

Once users learned about the application features, they were encouraged to click on the App Store link to download and use the application.

Vancouver

Bogota

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Backbone Canada

55 East 7th Ave Vancouver, BC M-F 10am-6pm PST info@backbonetechnology.com (+1) 604.713.8560

Backbone Canada

55 East 7th Ave Vancouver, BC
M-F 10am-6pm PST

info@backbonetechnology.com

(+1) 604.713.8560
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Backbone Latam

Cra 9 # 77-67 Oficina 804 M - F 9:00 a.m - 7:00 p.m hola@backbonetecknology.com (+571) 7424247

Backbone Latam

Cra 9 # 77-67, Oficina 804
M - F 9:00 a.m - 7:00 p.m

hola@backbonetecknology.com

(+571) 7424247
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Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens M-F 10am-6pm PST athens@backbonetechnology.com (+30) 210.680.3380

Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens
M-F 10am-6pm PST

athens@backbonetechnology.com

(+30) 210 680 3380

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